Diving headfirst into this logo design project, my goal was to capture the essence and dreams of this new coaching brand. Utilizing careful research, I curated captivating mood boards and an array of logo prototypes before setting the stage for a dynamic brand identity.

Guided by the invaluable insights of my clients, I honed the design direction, ultimately crafting three standout logo options. These refined designs, accentuated by a thoughtfully selected color palette, were then woven into diverse mockups, injecting vibrancy and personality into the brand across various platforms, and the clients loved the final design!

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Primary software: Adobe Illustrator, Google Slides