Hypermobility Headquarters is a London-based online platform supporting the hEDS and hypermobility communities. In early 2024, I designed their brand refresh, working closely with founder Alex to translate her mission, values, and long-term vision into a visual identity that feels warm, confident, and approachable.

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The resulting brand language balances clarity with compassion, reflecting the positive, educational tone of her content. Beyond the logo, I developed a full color palette now live across her website and collateral, with subtle design details nodding to the ideas of movement and flexibility central to the community.

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Following the launch's success, Alex commissioned me to design the cover for her debut book, Help! I'm Hypermobile, out this May.

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As someone with hypermobility myself, this project holds a special place in my heart. Seeing the brand resonate across social channels has been one of the most rewarding outcomes of my career so far.