Hypermobility Headquarters is an online platform supporting people in the hEDS and hypermobility communities, undergoing a full brand refresh and a new website launch in early 2024.

As someone with hypermobility—a condition that affects connective tissue—this project was especially meaningful to me. It’s been so rewarding to see the brand already making an impact across social channels.

 

In collaboration with Alex, we explored her brand’s mission, values, and long-term goals to create a visual identity that feels both reflective and compassionate. Her positive, educational content inspired a brand language that balances warmth, clarity, and confidence. 

 

Design priorities included creating an identity that feels welcoming, health-focused, and poised, while maintaining strong readability and visual appeal. The full logo lockup incorporates the brand tagline and headquarters location, and subtle design elements hint at the idea of movement and flexibility—key aspects of the condition and the community it supports.

 

In addition to the logo, I created her brand’s color palette, which can be seen across her website and as part of her collateral.

Primary software: Adobe Illustrator