Social Media & Digital Design
For my role as a Graphic Designer at Rapid7, I distilled intricate cybersecurity concepts into visually captivating content, ensuring our audience stays ahead in this dynamic field.
Our social stats have seen some great results including audience growth and getting impressions up 18.4% and shares up 22.4% within my first 9 months.
From digital ads to captivating social media graphics, each design originated from a strategic foundation, crafted to engage and enlighten diverse audiences, from tech experts to large organizations.
As part of my role, I was also fortunate to work regularly with the Boston Bruins, a partner of Rapid7's, for promotions and campaigns.
Beyond creating GIFs and static posts, I took the helm in art directing animations and spearheading the development of Canva templates tailored for our non-designers within the company, all while adhering to ever evolving brand guidelines. The brand has been undergoing a slow refresh since Fall 2023.
Key software proficiencies include Adobe Photoshop, Adobe InDesign, Adobe Illustrator, and Lightroom
Social Media Audit
When I first joined Rapid7 in March 2023, I conducted a visual audit of our competitors, trends in social media design, and analyzed our current social media strategy.
Then, after identifying some areas we could hone in on and develop, I created over a dozen templates for our channels.
Finally, I presented my discovery deck to Rapid7 leadership and began implementing the strategies to improve our visual identity on social and propel Rapid7's mission of securing a safer, digital future.
At the end of 2023, I led a marketing and design review to go over our top and low performers, discuss industry trends and design developments, new technologies including AI, and brainstorm new ideas to showcase our upcoming brand refresh.
Social Media Graphics
Digital Ad Creation
Presentation Design