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New England Aquarium Core Day Assets
Every year, the New England Aquarium closes its doors to the public and puts on an internal staff event called Core Day. These assets were created for both the event lead up and for the day of the event, and included print production design, digital monitor design, and social media concepting. The signage alerted museum goers of the closure, and helped employees with wayfinding by directing them to different programming.
Rapid7 Social Media Assets
For my role as a Graphic Designer at Rapid7, I distilled intricate cybersecurity concepts into visually captivating content, ensuring our audience stays ahead in this dynamic field.
From digital ads to captivating social media graphics, each design originated from a strategic foundation, crafted to engage and enlighten diverse audiences, from tech experts to large organizations.
As part of my role, I was also fortunate to work regularly with the Boston Bruins, a partner of Rapid7's, for promotions and campaigns.
From digital ads to captivating social media graphics, each design originated from a strategic foundation, crafted to engage and enlighten diverse audiences, from tech experts to large organizations.
As part of my role, I was also fortunate to work regularly with the Boston Bruins, a partner of Rapid7's, for promotions and campaigns.
Women's History Month Deck Research & Design
In 2022, I compiled an internal agency-wide deck celebrating Women's History Month by utilizing surveyed responses and research and presented it to the whole company.
99 Restaurant: Menu and Social Assets
Menu design and social assets for the Summer 2022 campaign, "Oh Happy Day."
Whis This Cakes Logo
(WIP) Whisk This Cakes is a boutique, woman-owned business located in CT. They make gorgeous, delicious, and creative cakes, pies, and cupcakes to name a few!
The company's logo is used on a variety of promotional collateral including cake boxes, business cards, website and social graphics, and sponsored items.
For the logo, we went with a design that felt clean and classic, and incorporated a whisk in a playful, intentional way. Because so many of the baked goods are elaborately created, the logo was not designed to compete with the final, yummy products.
The company's logo is used on a variety of promotional collateral including cake boxes, business cards, website and social graphics, and sponsored items.
For the logo, we went with a design that felt clean and classic, and incorporated a whisk in a playful, intentional way. Because so many of the baked goods are elaborately created, the logo was not designed to compete with the final, yummy products.
Indeed Career Guide Illustrations
In 2023, I created twenty illustrations for the Indeed Career Guide. These all followed Indeed's brand guidelines and illustration style, and were used to showcase career advice and opportunities featured in the articles.
Primary software: Adobe Photoshop, Adobe Illustrator
Primary software: Adobe Photoshop, Adobe Illustrator
Hypermobility HQ logo design
Hypermobility HQ is an online platform supporting people in the hEDS and hypermobility communities, with a brand refresh and a brand new website launching in February 2024. As someone with hypermobility, a condition affecting connective tissue, this logo design project was especially meaningful to me and it's been so rewarding to see this brand come to life on social channels already.
When working with Alex, we dove deep into her brand's mission and ethos, discussed long and short-term goals, and worked together to create a brand language that was both reflective and compassionate towards the audience. I love how positive and educational her content is, and am proud of the amazing impact she is having on the community already.
Important factors when designing included making the brand feel welcoming and safe, healthcare-centered, confident, fun, and poised. The logo was designed to be aesthetically pleasing and dynamic while also being very readable. The full lockup has the brand's tagline, and adding the headquarter's location was important as well. We also wanted to bring in elements reflective of the mobility that comes with the condition. More to come!
When working with Alex, we dove deep into her brand's mission and ethos, discussed long and short-term goals, and worked together to create a brand language that was both reflective and compassionate towards the audience. I love how positive and educational her content is, and am proud of the amazing impact she is having on the community already.
Important factors when designing included making the brand feel welcoming and safe, healthcare-centered, confident, fun, and poised. The logo was designed to be aesthetically pleasing and dynamic while also being very readable. The full lockup has the brand's tagline, and adding the headquarter's location was important as well. We also wanted to bring in elements reflective of the mobility that comes with the condition. More to come!
Social Media Graphics and Illustrations
These are fun illustrations and Instagram posts for a women's media group that consisted of two related brands. I was a Jr Graphic Designer (2019-2021) on both simultaneously, and primarily did illustration work for the websites and social.
Each site targets young women navigating career and relationship changes, fast fashion, and new motherhood. They heavily utilized social media posts to drive site traffic and had an Instagram following of well over 1 million by early 2020.
Illustrations made in the Procreate app
Each site targets young women navigating career and relationship changes, fast fashion, and new motherhood. They heavily utilized social media posts to drive site traffic and had an Instagram following of well over 1 million by early 2020.
Illustrations made in the Procreate app
Jenna Jolls, Coworker, Mother Dirt
"Leigh is kind, patient, collaborative, and an extremely talented (and passionate) graphic designer and artist. With her attention to detail and organizational skills, Leigh approaches every project she works on with imagination, originality and a creative flair."
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